Rolex Day-Date 40mm Chocolate Dial 228235-0053

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AED 237,000

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The Rolex Day-Date 40mm 228235-0053 features an Everose gold case, chocolate dial, fluted bezel, and President bracelet. Its 40mm size gives it a strong but balanced wrist presence, while the warm dial tone works naturally with the rose-gold case, making this configuration suitable for formal wear and luxury daily use.

Case MaterialEverose Gold
Crystal FabricationScratch resistant sapphire
Dial ColorChocolate
Dial Sizes40mm
GenderUnisex
MovementAutomatic
Strap ColorEverose Gold
Strap MaterialEverose Gold
Water Resistance100m

Product Description

The Rolex Day-Date 40 reference m228235-0053 captures refined warmth and modern sophistication, a collection that has symbolized prestige since 1956. Crafted entirely in Rolex’s exclusive 18 kt Everose gold a patented rose gold alloy with platinum for unfading color this 40mm timepiece features a rich chocolate sunray dial, where deep tones meet subtle light reflections for inviting luxury. Ideal for those who prefer understated yet distinctive opulence, it maintains the signature instantaneous day and date complications in a design of timeless appeal.

Design Highlights and Material Excellence

The m228235-0053 radiates subtle grandeur with its 40mm Oyster case monobloc middle case, screw-down case back, and winding crown all produced in-house from 18 kt Everose gold for superior purity and a soft, enduring rose glow. The fluted bezel in matching Everose gold, a Rolex signature, catches light beautifully through its precise grooves.

The chocolate dial is a highlight of finishing expertise: masterful sunray brushing creates outward grooves that produce dynamic, shifting reflections, bringing the rich brown hue to life. Applied through advanced techniques and protected by a light varnish, it offers exceptional depth and vibrancy. Highly legible Chromalight on the hands and markers ensures long-lasting blue luminescence. The full day spelling appears at 12 o’clock, the date at 3 o’clock benefits from the Cyclops magnification lens, and scratch-resistant sapphire crystal safeguards the surface.

Completing the ensemble is the President bracelet debuted in 1956 exclusively for the Day-Date with semi-circular three-piece links in 18 kt Everose gold for outstanding comfort and graceful movement, fastened by a concealed folding Crownclasp.

Movement and Performance Precision

Powering this model is the Calibre 3255, a next-generation perpetual self-winding mechanical movement entirely designed and built by Rolex. It earns Superlative Chronometer certification (-2/+2 seconds per day after casing) and includes:

  • Blue Parachrom hairspring for paramagnetic resistance
  • Paraflex shock absorbers for enhanced durability
  • Bidirectional Perpetual rotor for efficient winding

Instantaneous day and date switching at midnight, secure rapid-setting, and stop-seconds provide user-friendly functionality. A 70-hour power reserve and Twinlock crown system offer 100 metres (330 feet) water resistance.

Technical Overview

  • Reference: Rolex Day-Date 40 (m228235-0053)
  • Case Diameter: 40 mm
  • Material: 18 kt Everose gold
  • Bezel: Fluted, 18 kt Everose gold
  • Dial: Chocolate sunray with Chromalight luminescence
  • Bracelet: President, semi-circular three-piece links in 18 kt Everose gold
  • Movement: Calibre 3255, Manufacture Rolex, self-winding
  • Functions: Hours, minutes, seconds; instantaneous day and date with rapid-setting
  • Power Reserve: ~70 hours
  • Water Resistance: 100 metres / 330 feet
  • Crystal: Scratch-resistant sapphire with Cyclops lens over date
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Key Questions Answered

  1. How does the chocolate dial achieve its rich effect?

    Sunray brushing creates radiating grooves for dynamic light diffusion, with the chocolate color applied expertly and varnished to produce intense, warm depth.

  2. What advantages does Everose gold offer here?

    Rolex’s patented alloy with platinum ensures the rose tone remains vibrant forever, cast in-house for a soft hue that perfectly complements the chocolate dial.

  3. What makes the President bracelet special?

    Designed solely for the Day-Date in 1956, its semi-circular links in precious gold deliver superior comfort and a concealed clasp for elegant continuity.

  4. How reliable is the Calibre 3255 in everyday scenarios?

    The Parachrom hairspring and Paraflex absorbers guard against magnetism, temperature changes, and shocks, while the extended reserve maintains unwavering precision.

  5. What expertise goes into the sunray dial finishing?

    In-house brushing and color processes create flawless light interaction, blending the chocolate tones with Everose gold for a harmonious, inviting classic.

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Risk Passport

Market Risk Snapshot

A product-level risk estimate based on model demand, liquidity, price sensitivity and secondary-market behaviour.

Model profile
29 Risk / 100
Medium Risk

This model shows balanced resale behaviour.

Liquidity Good buyer demand
Price Behaviour Stable but condition-sensitive
Best Buyer Fit Daily luxury buyer
Buying Note Confirm set condition and final availability before payment.