Rolex Datejust 31mm Pink Dial 278274-0020

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AED 47,000

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The Rolex Datejust 31mm 278274-0020 features a pink dial, White Rolesor case, fluted bezel, and compact 31mm profile. Its soft dial color gives the watch a refined and elegant look, while the smaller case size keeps it comfortable for daily wear, formal outfits, and classic Datejust styling.

Ref. No278274-0020
Dial ColorPink
Dial Sizes31mm
GenderFemale
MovementAutomatic
Water Resistance100m
Crystal FabricationScratch resistant sapphire
Strap ColorSteel
Case MaterialWhite Rolesor

Product Description

The Rolex Datejust 31 m278274-0020 Pink Sunray Dial is a delightful emblem of feminine charm and timeless sophistication. Celebrated for its elegant proportions and versatile appeal, this 31mm model upholds the Datejust’s iconic status since 1945, blending classic refinement with a soft, contemporary glow. With its warm pink sunray dial and the harmonious White Rolesor fusion of Oystersteel and white gold, the Datejust exudes gentle luxury and enduring femininity.

Design and Craftsmanship

This Datejust presents a 31mm Oystersteel case complemented by a fluted white gold bezel, embodying White Rolesor—a Rolex hallmark uniting steel’s durability with gold’s luster. The pink dial features a sunray finish, where precise brushing creates radiating grooves for subtle, shifting light reflections that enhance the soft pink hue. Applied via Physical Vapour Deposition or electroplating and sealed with varnish, it delivers vibrant depth and a characteristic glow. The date at 3 o’clock is magnified by the Cyclops lens, while scratch-resistant sapphire crystal safeguards these refined details—exemplifying Rolex’s expertise in dial artistry and aesthetic perfection.

Movement and Performance

At its heart lies the automatic Calibre 2236, fully manufactured by Rolex watches, achieving Superlative Chronometer precision (-2/+2 seconds per day after casing). Incorporating a Syloxi hairspring in silicon for exceptional stability and magnetic resistance, high-performance Paraflex shock absorbers, and bidirectional Perpetual rotor winding, it offers an approximate 55-hour power reserve. Centre hour, minute, and seconds hands with stop-seconds function provide reliable, precise timekeeping for any occasion.

Bracelet and Comfort

The Jubilee bracelet in Oystersteel, introduced in 1945 exclusively for the Datejust, features supple five-piece links for outstanding flexibility and comfort. Secured by a concealed folding Crownclasp, it ensures a seamless, elegant fit that transitions effortlessly across daily wear, embodying Rolex’s focus on ergonomic luxury.

Specifications

  • Model: Rolex Datejust 31 (m278274-0020)
  • Case Material: Oystersteel and white gold (White Rolesor)
  • Bezel Material: Fluted, white gold
  • Dial: Pink sunray
  • Movement: Automatic Calibre 2236, Manufacture Rolex
  • Power Reserve: ~55 hours
  • Bracelet: Jubilee, Oystersteel with concealed Crownclasp
  • Water Resistance: 100 metres / 330 feet
  • Crystal: Scratch-resistant sapphire with Cyclops lens over the date
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FAQs

  1. What creates the pink dial’s subtle sunray glow?

    Expert brushing forms radiating grooves that diffuse light dynamically, with the pink applied precisely and varnished for soft, shifting reflections and lasting vibrancy.

  2. Which movement powers this Datejust 31?

    The Calibre 2236 with Syloxi silicon hairspring, Paraflex shock absorbers, and a 55-hour power reserve for superlative accuracy and magnetic resistance.

  3. What defines the White Rolesor construction?

    Oystersteel for strength and corrosion resistance, paired with white gold for the fluted bezel and noble accents—a timeless Rolex innovation.

  4. How comfortable is the Jubilee bracelet?

    Its five-piece link design offers supreme suppleness, with a concealed Crownclasp providing secure, seamless comfort for all-day wear.

  5. What is the water resistance rating?

    100 metres / 330 feet, courtesy of the Oyster case and Twinlock crown system, suitable for swimming and everyday activities.

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Risk Passport

Market Risk Snapshot

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Model profile
29 Risk / 100
Medium Risk

This model shows balanced resale behaviour.

Liquidity Good buyer demand
Price Behaviour Stable but condition-sensitive
Best Buyer Fit Daily luxury buyer
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